This module will give you a theoretical understanding of how markets work in digital environments, while also equipping you with the skills you’ll need to perform vital daily functions. By the end of the module, you will be able to walk into any company with an online presence and improve its digital marketing efforts.
Digital Marketing Fundamentals is divided into three different topics:
- Web Design, UX, and Analytics
- SEO and Email Marketing
- Paid Search and Display Advertising
