Digital Marketing Strategy

Creating a digital marketing strategy is an essential step in achieving your goals. But how do you create one? What are the steps involved? What information do you need to consider? This module provides you with a framework for creating a digital marketing strategy that focuses on your customers and consumers.

The module is taught by Andi Jarvis, a marketing consultant who developed this framework during his academic research in the UK and has used it commercially with over 100 companies across Europe. It explores the key questions you need to ask and provides a step-by-step approach to creating a digital marketing strategy that will perform for your business.