The overarching goal is to obtain a clear perspective on what’s really going on in digital and networked-based social environments so that you can begin to appreciate its true value to consumers, managers, and to other corporate stakeholders. The emphasis is on understanding online social interactions, examining the various social media channels, and learning how to integrate new mediums into marketing strategies and track their effectiveness.
Social Media Marketing is divided into three different topics:
- Managing Social Media and Metrics
- Connectivity and Developing Content
- Using Paid and Earned Social Media